In Japan, Valentine's day is separated into two separate holidays, or three depending on how you count it. It's like Valentine's day has been split between the genders and separated by a month, how very like Japan. Women buy men chocolate on Valentine's day and the men buy gifts for the women on White day. Of course, the gifts men buy are more expensive, but you have a month to decide if you really want to buy this person a gift at all or not, so it kinda works out.Some things the Japanese do are really super classy, some are really super creepy. Vending machines containing the worn underwear of schoolgirls, creepy. White day, classy. Sure, some of the creepy stuff is so loathsome you want to wash your hands of everything Japanese, but then there is something redeeming that doesn't make you cringe that is cool, and Japanese holidays tend to be like this.
Incidentally, there is a third holiday for singles who didn't receive any gifts on either Valentines or White days. It's called Black Day, and it's a day where singles get together and eat noodles. You'd think that maybe it had something to do with maybe getting gifts the next year on one of those days, but as far as I can tell it's not meant to shed your singleness, just to celebrate being single, and if you're Japanese, that also probably means pathetic and miserable.
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